Carbon Creative Brief

The Carbon creative is made up of two parts: a banner image and an ad description.

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Required Creatives

Banner Image: The image size is 260 × 200 (pixels) in JPG or PNG. We will scale it down to 130 × 100 (pixels) on a hi-res display.
Ad Description: The description supports up to 100 characters.

This is where your "Ad Description" will render.
Campaign URL: The campaign URL contains the link to your landing page. You usually want to pass the campaign tracking parameters here.

https://carbonads.net/?utm_source=carbonads&utm_medium=paid-display&utm_campaign=2021

This is where your "Ad Description" will render.

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Provide 2–3 variations of the creatives.
Include the main keyword in the ad description to make the offer/product clear.
Put the call to action at the end of the ad description.
Reinforce your brand by using vibrant background color to pull the site visitor's attention.
Avoid text-heavy banner images. Focus on brand logo or illustration.

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Unclear Product/Service Offer

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Too Much Text in the Banner

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