Case file: 
Bitpanda cuts through the noise with powerful branding campaigns at scale.
Bitpanda cuts through the noise with powerful branding campaigns at scale.
Since its creation in 2014, Bitpanda has quickly grown to become one of the largest crypto brokers in Europe with nearly 1 million users, making it a market leader when it comes to safe and reputable trading platforms for buying key cryptocurrencies like Bitcoin, Ethereum, and Litecoin.
Bitpanda has been hard at work growing their brand into a global powerhouse. They're constantly improving their offering with new features such as Swap, a feature for instant exchanges of different cryptocurrencies, Metals, which lets users invest in precious metals with ultra-low fees, or Savings, which allows Bitpanda users to invest automatically without the stress of timing the market.
Bitpanda has recently announced their Global trading platform, as well as the Bitpanda Ecosystem Token, which will offer their users various benefits.
Carbon makes it possible to reach millions of crypto enthusiasts across a variety of targeted placements through a single contact.
Nicoleta Dumitru
PPC Manager @ Bitpanda
Promoting brand awareness and new products to millions of cryptocurrency enthusiasts through a single buy.
To fuel its growth, Bitpanda consistently utilizes high-quality placements on a long list of publishers including Bitcoin.com, Coin.Network, Coingecko, and Cryptobar to increase brand awareness and get its message to a highly targeted audience at scale. They do this through a single buy with the BuySellAds Cryptocurrency ad network.
Using display and native campaigns, Bitpanda's message is served in relevant, passionate communities resulting in millions of impressions and thousands of clicks. Bitpanda placements have seen a click-through rate nearly three times higher than the industry standard.
We've been investing in branding with Carbon Ads since they started their cryptocurrency program in 2017 and with the amount of growth we continue to see across all indicators, we have no intention of stopping.
Nicoleta Dumitru
PPC Manager @ Bitpanda
Bitpanda stood out by launching impactful branding campaigns on a large scale. Their efforts significantly increased engagement. As a result, they achieved a 3X higher click-through rate (CTR) with Native ad performance.
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