Carbon Creative Brief

Required Creatives

1. Banner Image

The image size is 260 × 200 (pixels) in JPG or PNG. We will scale it down to 130 × 100 (pixels) on a hi-res display.

2. Ad Description

The description supports up to 100 characters.

This is where your “Ad Description” will render.

Bonus: Campaign URL

The campaign URL contains the link to your landing page. You usually want to pass the campaign tracking parameters here.

https://carbonads.net/?utm_source=carbonads&utm_medium=paid-display&utm_campaign=2021

Expected Result

This is where your “Ad Description” will render.

ads via Carbon

How to Improve Ad Performance

• Provide 2–3 variations of the creatives.
• Include the main keyword in the ad description to make the offer/product clear.
• Put the call to action at the end of the ad description.
• Reinforce your brand by using vibrant background color to pull the site visitor’s attention.
• Avoid text-heavy banner images. Focus on brand logo or illustration.

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Unclear Product/Service Offer

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Too Much Text in the Banner

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